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New Logo for Texas State parks

We asked TPWD graphic designer Chris Hunt about her thinking behind the logo design.

What personal experiences did you draw on in designing the logo? 

“When I was a kid, patches and stickers were a big deal. Summer vacations always included trips to state or national parks, and the must-have souvenir was a uniquely shaped patch emblazoned with an iconic landmark. It was a symbol of our adventure.”

Where did you look for ideas? 

“I envisioned a logo reminiscent of a retro-style outdoor/camping/adventure patch. I made note of cool things that reminded me of Texas state parks — T-shirts at Cabela’s, worn-out patches on denim jackets, vintage postcards, stickers on RVs. I collected fonts that inspired me.”

How do you think it turned out? 

“The result is a strong, solid identity that unifies our park system. My hope is that a new generation of kids will want that patch or sticker to remind them of their adventure at Texas state parks. For me, it will always be a badge of honor.” 

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